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Monday Report
Happy New Year
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| From
Bonneville Research |
January
10, 2011 |
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Dear
Reader,
For
the past couple of years we have asked you to tell us what you think
about the Monday Report.
Last
week I sent out an invitation to answer a few questions and 163 have
responded so far.
Preliminary
Results
2011
Monday Report Survey
- How
often do you read the Monday Report?
45%
Always
40.0%
Frequently
- How
often would you like to receive the Monday Report?
63.3% Weekly
27.3% Every two weeks
- How
much of the Monday Report do you read?
14.9% All
49.0% Most
33.5% Just what interests me
- What
is your overall satisfaction with the Monday Report?
Very Satisfied 65.2%
Somewhat satisfied 31.0%
- Rate
your satisfaction with the following features of the Monday Report. 1 =
Very Satisfied, 2 = Somewhat satisfied, 3 = Neutral, 4 = Somewhat
Dissatisfied, 5 = Very Dissatisfied
Length
1.5
Design
1.6
Content
1.4
Images
1.9
Color
1.8
Layout
1.8
- How
relevant do you find the information in the Monday Report?
Very relevant 47.2%
Somewhat relevant 49.0%
- Please
rank each part of the Monday Report in order of importance to you. 1 =
Least Important
Scorecard
4.2
Feature
Articles 4.6
Utah
Economic Snapshot 5.0
Economic
Notes 4.3
This
Weeks Leads 3.2
Events
3.1
Public
Policy Initiatives 3.6
Take the Survey
http://survey.constantcontact.com/survey/a07e38cr7wlgi3ent8u/start
Thanks,
801-364-5300 o
801-673-9021 c
Jon Springmeyer
801-746-5706 o
801-673-9021 c
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Scorecard Office Market:
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SALT LAKE
COUNTY OFFICE MARKET
YEAR END
2010
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Inventory
2010 sf
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Vacancy Rates 2010
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Absorption sf
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Construction Activity sf
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Average Lease Rates (full service)
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CBD
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7,174,194
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14.53%
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320,716
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0
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$23.58
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Periphery
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3,617,561
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11.41%
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-99,1118
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0
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$19.08
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Suburban
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20,490,990
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16.86%
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-8,771
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318,000
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$19.61
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TOTAL
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31,282,745
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15.70%
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212,827
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318,000
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$20.47
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OFFICE
MARKET TRENDS
The
one word that seems to best describes the office market this past year
is stabilization. We saw very little change in numbers between the end
of 2009 and the wrap up of 2010. The movement we did see, however,
shows us inching toward a slow, but much healthier recovery from
the fragile economic situation we have experience during the last
several years.
Vacancy
rates remained almost flat, ending the year at 15.70 percent versus
15.72 at the close of '09. And while overall market rates did not
change significantly, the classes of buildings did not fare equally.
Market conditions fueled a flight-to-quality that lowered Class A
vacancy rates, and left Class B and C properties increasing in vacancy.
Lease
rates saw only minor fluctuation falling from $20.55 per square foot in
2009, to $20.47 at the end of 2010, although we did see some
downward pressure on effective rates. Landlords ramped up efforts to
win tenants, offering concessions such as free rent, increased
tenant improvement packages, moving expenses and other creative
enticements.
Absorption
for 2010 increased from the previous year, ending the fourth quarter at
212,827 square feet versus 88,050 square feet in 2009. Several large
deals contributed to the climb including: FLSmidth, which opened a new
100,000 square foot building in the View 72 development; Fusion-IO with
118,000 square feet at Cottonwood Corporate Center; Provo Craft
with 60,000 square feet at RiverPark Corporate Center; Advanced MD with
52,000 square feet at RiverPark Corporate Center; and Goldman Sachs,
which moved into 150,000 square feet of space on seven floors in the
new 222 Main building downtown. The Royal Bank of Scotland Group came
into the market for the first time, opening a 30,000 square foot IT
office in Taylorsville.
While
this is good news, and an indication of an improving economy, we are
still substantially way below the 10-year absorption average of
900,000+ square feet.
In 2010, we saw a number of
large lease transactions but smaller tenants continued the trend of
renewing for a short period of time. These smaller tenants are awaiting
signs for an improved economy before they commit to a longer term or
expansion.
Source: Dana Baird, Year
End 2010 Office Market Report, Commerce Real Estate Solutions.
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Scorecard Industrial Market:
Industrial
Property Market to Strengthen
Grubb & Ellis report predicts ports, transportation hubs
to see most growth.
Warehouses and
distribution centers will see gradual declines in vacancies and small
increases in lease rates during the next year, especially in markets
near ports and transportation hubs, according to a report by the Grubb
& Ellis real estate firm.
"With the weak
dollar expected to boost exports and stronger consumer spending
spurring imports, landlords are expected to see increased activity and
demand for space," the report said.
The national
industrial vacancy rate, which peaked in the first quarter of 2010 at
10.9 percent and ended the year at 10.5 percent, is expected to decline
gradually to 10.1 percent by the end of 2011 and 9.3 percent by the end
of 2012.
"Net
absorption of 60 million square feet in 2011 and 120 million square
feet in 2012, combined with minimal new construction, will propel the
expected tightening in the market," the report said.
The increases are
expected to fall short of the pre-recession levels of 2005 to 2007,
when annual absorption ranged from 173 million to 192 million square
feet a year. "As a result, landlords will not have much pricing power
over the next two years, with the notable exception of
supply-constrained markets near major port and transportation
facilities," the report said.
Average asking
rental rates for warehouse space were $4.26 per square foot annually at
the end of 2010, down 13 percent from the cyclical peak of $4.90 in the
first quarter of 2010. Grubb & Ellis expects average rates to inch
up to $4.30 per square foot by the end of 2011 and $4.35 by the end of
2012.
The strongest
markets will continue to be locations close to ports or inland hubs.
Grubb & Ellis listed the top 10 markets for industrial investment
opportunity as Houston, Los Angeles, Oakland/East Bay, Calif.,
Dallas-Fort-Worth, Riverside/Inland Empire, Calif., Chicago, Atlanta,
Portland, Ore., and Miami.
Source: Grubb
& Ellis
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Economic Notes:
Global
Business Confidence:
Global
business sentiment ended 2010 consistent with the global economy
growing at the low end of its growth potential. There has been no
appreciable change in overall confidence since summer 2010. Responses
regarding equipment and software investment jumped higher last week,
but hiring intentions weakened. However, these moves may reflect low
response rates to the survey during the holiday season. The only
relatively consistent sour note is continued weak pricing trends that
have prevailed throughout the Christmas buying season.
Semiconductor
Billings: -0.9%
Global semiconductor sales were down 0.9% in November compared with
October. The three-month moving average of sales came in at $25.97
billion for September to November, slightly higher than the June to
August period. European semiconductor sales are bouncing back after the
sovereign debt crisis took the momentum out of sales in the summer.
Factory
Orders (M3): +0.7%
Orders for manufactured goods rose 0.7% in November, a larger than
expected increase. The previously released durable goods orders figures
were revised to show a drop of 0.3% (previously a 1.3% drop). Orders
for nondurables rose 1.7%. Shipments of durable goods fell 0.1%-revised
slightly higher from the first release. Unfilled orders and inventories
rose over the month. Overall, the report was stronger than expected and
is consistent with a sturdy manufacturing recovery.
Construction Spending
(C30):
0.4%
Construction
spending for November 2010 came in 0.4% above the revised October
total, though it is still 6% below the corresponding total for November
2009. The November increase was driven by moderate gains in private
residential construction and public construction spending, though
private nonresidential construction spending recorded a slight
decrease. However, private nonresidential construction has remained
level over three months, so builder confidence seems to have bottomed
out.
Jobless Claims: +18,000
Initial claims increased by 18,000 to 409,000 for the week ending
January 1; the prior week's data were revised up from 388,000 to
391,000. This increase was payback for the previous week, which had
overstated the improvement in the labor market. Continuing claims
decreased by 47,000 to 4.103 million for the week ending December 25,
though there are millions more on extended and emergency benefits not
counted in this figure.
Monster Employment Index: -4
The U.S.
Monster employment index shed 4 points from November to December,
coming in at a level of 130. Although the drop is somewhat larger than
that experienced in the previous months, it is in line with the usual
seasonal decline recorded at the end of the year. Although recruitment
activity weakened broadly, mining, utilities and agriculture registered
increases in demand from November. The index is still up 13% from its
December 2009 level
Challenger Report: -60%
Year-end
job cuts fell to only 32,004, the lowest total for the year and well
below the levels that prevailed prior to the recession. This suggests
that employers cut their staffing to the bone during the recession and
the expected growth in the economy in 2011 will be accompanied by
hiring. About 530,000 job cuts were announced during 2010, nearly 60%
below the 2009 total.
Case-Shiller®
Home Price Indexes: -1.6
The Case-Shiller home price indices dropped sharply in the third
quarter of 2010 as a result of the end of the homebuyer tax credit. The
national index declined quarter over quarter by an annualized 13.1%, a
decline that is evident in all census divisions, with the South
Atlantic and Mountain states faring the worst. Foreclosure moratoriums
due to the "robo-signing" problems have buoyed fourth quarter prices,
but prices will fall again this year as servicers work through the loan
processing issues.
MBA Mortgage Applications: +2.3%
In the week ending December 31, the market index advanced 2.3% from one
week ago. The index now stands at 472.1. These gains were driven by a
3.9% increase in refinancing over the same period, pushing the index to
2,115.4. Meanwhile, purchase applications receded to 199.8, a drop of
just 0.8%.
Chain Store Sales: +3.1%
The
holiday shopping season ended with a bit of a whimper, in part because
of winter weather, but it was still good compared with recent years.
Chain store sales grew 3.1% in December and 3.8% over the November and
December period, according to the ICSC. The latter was the best growth
since 2006 and in line with expectations as the season started.
Vehicle Sales - AutoData: 12.5
mil
The auto industry ended the year on a relatively strong note, with
seasonally adjusted annualized sales of 12.55 million units.
Discounting the cash for clunkers boost in August 2009, the December
pace was the strongest since September 2008. Sales are being driven by
discounts and new models as well as the release of pent-up demand.
Steady gains should continue in 2011.
Weekly Natural Gas
Storage Report: -135.00 bcf
Working
gas in underground storage fell by 135 billion cubic feet during the
week ending December 31, more than the consensus estimate of a 131 bcf
decline. This report will push natural gas prices higher.
Oil and
Gas Inventories: Crude
-4.2 & Gasoline +3.3 mil barrels
Crude oil inventories fell by 4.2 million barrels during the week
ending December 31. Gasoline inventories rose by 3.3 million barrels,
while distillate inventories rose by 1.1 million barrels. Refinery
capacity utilization ticked up to 88.0% from 87.8%, in line with
expectations. Petroleum demand fell sharply. This mixed report is on
net a negative one for oil prices.
Source:
Economy.com
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Bonneville Research
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What's Hot:
The Global Economy in 2011: A Rocky Ride or
Smoother Sailing Ahead?
In the United States, most experts are betting that the economy will
grow stronger in 2011, but they warn that high unemployment, a
depressed housing industry and other problems could dampen growth.
Meanwhile, the fate of the euro is still in question, and the specter
of inflation looms large in China, Latin America and India despite
their resilience to the recent global downturn. In the Middle East,
observers expect renewed growth, but they note that resource
constraints will become an increasing problem. Knowledge@Wharton spoke
with Wharton faculty and other experts to get their views on what's
ahead in 2011.
http://knowledge.wharton.upenn.edu/article/2666.cfm
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Marketing (Can
you do the same for cities?):
Slogans and a 'Cheery Face': Michael Ahn on Rebranding
LG
Patience was the quality that best served LG Electronics during its
seemingly rapid transformation from a relatively obscure maker of
commodity goods to a premium brand. During a recent Wharton Leadership
Lecture, Michael Ahn, who guided the branding effort for LG Electronics
North America before stepping down as the group's president and CEO
last year, described how the Korea-based company -- after four decades
of marketing low-cost products under the Goldstar name -- successfully
went upscale as the re-christened LG brand.
http://knowledge.wharton.upenn.edu/article/2659.cfm
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Minding the Gap - US State Deficits:
The worst recession
since the 1930s has caused the steepest decline in US state tax
receipts on record, according to the Center on Budget and Policy
Priorities. From California to Vermont, states have grappled with
several years of budget deficits. In spite of steep cuts to education,
public safety and entitlements, closing public parks and shuttering
libraries and prisons, gaps have reopened almost as quickly as
lawmakers can close them.
The following graphic
examines each state's budget gap for 2011 compared with 2008 as well as
the credit ratings for each state. Listen to Nicole Bullock explain the
US fiscal crisis by clicking on the play button near her picture.
http://www.ft.com/cms/s/0/2407a698-9920-11df-9418-00144feab49a.html#axzz1A7PKV6Et
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This Weeks Leads:
Eileen Fisher,
Eileen Fisher Co. Store, Eileen Fisher Boutique and Eileen Fisher Lab
Store
Eileen Fisher, Inc. trades
as Eileen Fisher, Eileen Fisher Co. Store, Eileen Fisher Boutique and
Eileen Fisher Lab Store at 52 locations throughout AZ, CA, CO, CT, FL,
IL, MA, MD, MI, NJ, NM, NY, OR, PA, VA, WA and Washington, DC.
The stores, offering women's apparel, occupy spaces of 1,000 sq.ft. to
2,500 sq.ft. in upscale malls, lifestyle centers and downtown
areas. Growth opportunities are sought nationwide during the
coming 18 months. For more information, contact Karen Gray, Eileen
Fisher, Inc., Two Bridge Street, Irvington, NY 10533
Auntie
Anne's
Auntie
Anne's, Inc. trades as Auntie Anne's at 1,089 locations nationwide and
internationally. The shops, offering hand-rolled pretzels, as well as
dips and soft drinks, occupy spaces of 450 sq.ft. to 600 sq.ft. in
malls, airports, urban/downtown areas and entertainment, outlet and
tourist centers. Growth opportunities are sought nationwide during the
coming 18 months. Typical leases run 10 years with options. Preferred
cotenants include women's and children's retailers. Preferred
demographics include a population of 250,000 within 10 miles. Major
competitors include Wetzel's Pretzels, Pretzelmaker and Pretzel Time.
The company is franchising. For more information,
contact Andrew Kmiec, Auntie Anne's, Inc., 4850 West Chestnut Street,
Lancaster, PA 17603
Little
Caesar's
Little
Caesar's Enterprises, Inc. operates locations nationwide. The
restaurants, offering pizza, sandwiches and salads, occupy spaces of
1,200 sq.ft. to 1,400 sq.ft. in freestanding locations and inline
spaces and endcaps of strip centers with a drive-thru. Growth
opportunities are sought throughout the existing market during the
coming 18 months. Typical leases run five years with options. Preferred
cotenants include supermarkets, video stores, pharmacies and dollar
stores. Preferred demographics include a population of 25,000 within
three miles earning between $50,000 and $100,000 as the median
household income. The company is franchising. For more information,
contact Mike Atwell, Little Caesar Enterprises, Inc., 2211 Woodward
Avenue, Detroit, MI 48201-3400
Jack
in the Box
Jack in
the Box, Inc. trades as Jack in the Box at 2,200 locations throughout
AZ, CA, CO, HI, ID, IL, LA, MO, NC, NM, NV, OK, OR, SC, TN, TX, UT
and WA. The fast food restaurants
occupy spaces of 2,000 sq.ft. to 2,700 sq.ft. in freestanding
locations. Growth opportunities are sought throughout the existing
markets during the coming 18 months. A drive-thru and a land area over
30,000 sq.ft. are required. The company will also consider locations
cobranded with major oil companies and convenience store chains, and is
looking to enter into new markets contiguous to its existing areas of
operation. For more information, contact Charlie
Watson, Jack in the Box, Inc., 9330 Balboa Avenue, San Diego, CA 92123
The Capital Grille
Darden Restaurants trades
as The Capital Grille at 43 locations nationwide. The restaurants
occupy spaces of 8,000 sq.ft. to 9,000 sq.ft. in urban/downtown areas
and suburban areas. Plans call for three to four openings throughout
the existing market during the coming 18 months. Typical leases run 10
years. The company prefers to locate near hotels and office buildings. For
more information, contact Tom McCarty, Darden Restaurants, 15695 West 67th
Place, Arvada, CO 80007
Happy
Joe's Pizza & Ice Cream
Happy
Joe's Pizza & Ice Cream operates 60 locations throughout IA, IL,
MN, MO, ND and WI. The restaurants, offering pizza, pasta, sandwiches
and salads, as well as ice cream and breakfast items, occupy spaces of
1,500 sq.ft. to 5,000 sq.ft. in freestanding locations and strip
centers. Growth opportunities are sought throughout the midwestern
region of the U.S. during the coming 18 months. A vanilla shell and
specific improvements are required. Preferred cotenants include video
stores and dry cleaners. Major competitors include national retailers
and local pizzerias. Preferred demographics include a population of
40,000 within three miles earning $75,000 as the average household
income. The company is franchising, and will consider locations outside
of the midwestern region on a case-by-case basis. For
more information, contact Tim Anderson, Happy Joe's Pizza & Ice
Cream, 2705 Happy Joe Drive, Bettendorf, IA 52722
Rocky
Mountain Chocolate Factory
Rocky
Mountain Chocolate Factory, Inc. trades as Rocky Mountain Chocolate
Factory at 356 locations nationwide and internationally. The shops,
offering chocolate, candy and nuts, occupy spaces of 600 sq.ft. to
1,000 sq.ft. in malls and entertainment, mixed-use, outlet, specialty
and tourist centers. Growth opportunities are sought nationwide during
the coming 18 months. Typical leases run five years. A vanilla shell
and specific improvements are required. Major competitors include
Godiva. The company is franchising. For more
information, contact Dave Richie or Kraig Carlson, Rocky Mountain
Chocolate Factory, Inc., 265 Turner Drive, Durango, CO 81303
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